Career strategy · Consulting & Tech · Middle East

From figuring out your next move to signing the offer.

Masar is an end-to-end career strategy practice for professionals across the Middle East — covering direction, positioning, applications, interview preparation and offer negotiation for consulting and technology roles in the Gulf.

Book an Intro Call → Explore Our Services

EXHIBIT — THE PRACTICE AT A GLANCE

300+ candidates coached
200+ official interviews conducted
2 specialist tracks, not a generalist practice
Not a recruitment agency

The Journey

Discover, Position, Apply, Interview, Land.

One coherent strategy, not five disconnected fixes. Work with us end-to-end, or on a single stage.

Discover

Direction & targeting

Position

CV, LinkedIn, story

Apply

Applications & networking

Interview

Prep & mocks

Land

Offer & negotiation

Choose your track

Two specializations. One methodology.

Why we're different

Not a checklist of services.

We've sat on the hiring side.

Led by people who've actually interviewed and hired for these roles — not generalist career coaches.

Two verticals, nothing else.

We only work in consulting and tech. Depth over breadth, on purpose.

The Gulf market, specifically.

From Strategy&'s Riyadh practice to giga-project hiring — not a generic global playbook.

Our team

Led by two founders, growing into an ecosystem.

Hani Abi Khalil

CONSULTING

Coached 300+ candidates. Former Allstar interviewer at Oliver Wyman — 200+ official interviews conducted.

Yasmin Wehbe

TECHNOLOGY

Former manager at Strategy&. Now works in tech, coaching both consulting and tech candidates.

Success stories

Real outcomes, coming soon.

We're deliberately not publishing testimonials or statistics until we have real, verifiable candidate outcomes to share — we won't invent numbers to look more established than we are. This section will carry specific, named success stories (with permission) as they come in.

Questions

Before you book.

Are you a recruitment agency?+

No. We don't place candidates into jobs. We make you significantly more effective at navigating the market yourself — direction, positioning, applications, interviews and negotiation.

Do I need to already be in the Gulf?+

No. We work with candidates based anywhere in the Middle East who are targeting a move into the Gulf market, as well as those already working there.

Do you cover technical interview prep for tech roles?+

No. We focus on business and strategy-oriented roles — not coding or engineering interviews — unless we add that capability later.

Can I book a single service instead of the full journey?+

Yes. Every stage — Career Strategy, CV & LinkedIn, Networking, Interview Prep, Negotiation — is available on its own, alongside the End-to-End Career Package.

How is this different from a generic career coach?+

Everything is built by people with direct hiring experience in consulting and tech, specifically in this region — not general-purpose coaching applied to any industry.

Ready to build one coherent strategy?

Start with a free intro call — no obligation to continue.

Book an Intro Call → Explore Our Services

Methodology

Five stages. One story.

Every engagement runs through the same structure, whichever track you're on. Work with us end-to-end, or engage us on a single stage — both are common.

Discover

Know exactly what you're targeting, and why.

Career direction and industry selection
Target roles, companies and geographies
Career pivot assessment
A written career roadmap

Position

One story, everywhere someone looks.

Personal and professional narrative
CV development and rewrite
LinkedIn optimization
Cover letters and personal pitch

Apply

A campaign, not a pile of applications.

Application strategy and prioritization
Networking and referral strategy
Recruiter and cold outreach
Follow-up strategy

Interview

Prepared for the process you'll actually face.

Mock interviews with detailed feedback
Case interview preparation
Behavioral question preparation
Company-specific preparation

Land

An offer you understand, negotiated on your terms.

Offer evaluation
Compensation benchmarking
Negotiation strategy and scripts
Negotiation rehearsal

You can work with us across all five stages as one continuous engagement, or book any single stage on its own — see Services for how each is packaged.

See it applied to your track.

Consulting → Tech →

Specialist Tracks

Consulting & Tech

One methodology, two specializations. Switch tracks to see how it's built for each.

Who it's for

Students entering consulting

Experienced hires

People moving between consulting firms

Professionals trying to break into consulting

Firms our candidates target

MBBStrategy&Oliver WymanKearneyBig Four strategy practicesBoutiquesGulf giga-project strategy teams

Services

Built around how consulting actually recruits.

Consulting career strategy

Firm targeting

Consulting CV

Networking and referrals

Fit interviews

Case interviews

Written & presentation cases

Partner interviews

Offer negotiation

Led by

Hani Abi Khalil

CONSULTING

Coached 300+ candidates to date. Former Allstar interviewer at Oliver Wyman, having conducted 200+ official interviews, and mentored candidates after they joined the firm — with support from Masar's growing coach network.

Prepare for Consulting Recruiting.

Book an Intro Call →

Services

What you can book.

Each service is sold as an outcome, not a block of hours — delivery format is detail, not the headline.

Career Strategy

Who it's for

Candidates who know they want consulting or tech, but not yet the specific direction, roles or companies.

Problem it solves

Without clear direction, applications go out unfocused and untargeted.

What's included

Direction-setting
Role & company targeting
Strength & gap assessment

You walk away with

A prioritized list of target roles and companies, and a written plan to reach them.

FORMAT: 1:1, one to two sessionsContact us

CV & LinkedIn

Who it's for

Candidates ready to apply, whose materials don't yet reflect their strongest story.

Problem it solves

A CV and LinkedIn that were never built to say the same thing.

What's included

CV rewrite
LinkedIn optimization
Personal narrative & pitch

You walk away with

A CV and LinkedIn profile built around one consistent story.

FORMAT: 1:1, with drafts & review roundsContact us

Networking & Applications

Who it's for

Candidates ready to move but unsure how to approach the market.

Problem it solves

Applications sent with no strategy behind them, and networking that feels transactional.

What's included

Application prioritization
Networking & referral strategy
Outreach templates & follow-up

You walk away with

A running application pipeline and a networking plan you're actually comfortable using.

FORMAT: 1:1, plus templates you keepContact us

Interview Preparation

Who it's for

Candidates with interviews scheduled or expected soon.

Problem it solves

Generic prep that doesn't match the specific process ahead.

What's included

Mock interviews with feedback
Case or behavioral prep
Company-specific preparation

You walk away with

Rehearsed answers and a clear improvement plan between rounds.

FORMAT: 1:1 mock sessionsContact us

Offer & Negotiation

Who it's for

Candidates with an offer, or expecting one soon.

Problem it solves

Accepting or negotiating without knowing what's actually reasonable to ask for.

What's included

Offer review & benchmarking
Negotiation strategy & scripts
Negotiation rehearsal

You walk away with

A negotiation plan you're prepared to actually use — including Gulf-specific structures like allowances and gratuity.

FORMAT: 1:1, typically one focused sessionContact us

End-to-End Career Package

Who it's for

Candidates who want the full journey managed as one strategy, from direction through offer.

Problem it solves

Fragmented, DIY job searches where nothing is connected.

What's included

All five stages: Discover, Position, Apply, Interview, Land
One continuous engagement

You walk away with

An offer — and a coherent story that got you there.

FORMAT: ongoing 1:1 engagement across your searchContact us

Not sure which service fits?

Tell us where you're at — we'll recommend where to start.

Book an Intro Call →

About

Why we started this.

You're effectively buying our judgment, so here's the background behind it — starting with why this exists at all.

Why we started this

The same gap, seen from both sides of the table.

We ran into this ourselves when we were the ones applying — a CV built by one person, interview prep from another, and no one checking whether the story actually held together. Years later, once we were on the other side of the table interviewing candidates, the problem hadn't gone away. It was just easier to see.

A CV writer builds your resume. A separate coach preps your interviews. Neither has seen the other's work.

Generic advice pulled from the internet doesn't know which firm you're interviewing with, or what they're actually looking for.

Candidates are left stitching their own story together — under time pressure, with no one checking whether it holds up.

That's why we started Masar — not another isolated CV service, but one team responsible for the whole story, end to end.

Founders

Hani Abi Khalil

CONSULTING

Coached 300+ candidates to date. Former Allstar interviewer at Oliver Wyman, having conducted 200+ official interviews, and mentored candidates after they joined the firm. Leads the Consulting track.

Professional photography to be added.

Yasmin Wehbe

TECHNOLOGY

Former manager at Strategy&, having progressed through the ranks there. Now works in tech, bringing consulting rigor and a current, first-hand view of the industry. Leads the Technology track, and has also coached candidates into consulting.

Professional photography to be added.

Beyond our founders — Hani and Yasmin lead every engagement personally today. As Masar grows, we're building a wider network of consulting and tech coaches to support candidates across both tracks. We'll introduce each coach here individually as they join, rather than implying a bigger bench than we actually have.

+Consulting coach

+Tech coach

Our philosophy

Five principles.

We listen first.

We understand your story, goals and constraints before recommending a path.

Nothing generic.

Every strategy and deliverable is built around you specifically.

Every touchpoint aligned.

Your CV, LinkedIn, applications, networking and interviews communicate one consistent story.

Insider perspective.

Advice comes from people who understand the sectors and processes you're targeting, from the hiring side.

Practical, not theoretical.

Every session produces a tangible output, decision or next step.

Resources

Guides for consulting and tech recruiting.

We're building out our library of guides — check back soon, or ask us directly during your intro call. Nothing below is published yet; this is the plan.

Get started.

A short intake — so by the time we talk, we already understand where you're at.

Discover, Position, Apply, Interview, Land.

Two specializations. One methodology.

Consulting

Technology

Not a checklist of services.

We've sat on the hiring side.

Two verticals, nothing else.

The Gulf market, specifically.

Led by two founders, growing into an ecosystem.

Real outcomes, coming soon.

Before you book.

Ready to build one coherent strategy?

Discover

Position

Apply

Interview

Land

See it applied to your track.

Built around how consulting actually recruits.

Prepare for Consulting Recruiting.

Built around how tech actually recruits.

Prepare for Tech Recruiting.

Career Strategy

CV & LinkedIn

Networking & Applications

Interview Preparation

Offer & Negotiation

End-to-End Career Package

Not sure which service fits?

The same gap, seen from both sides of the table.

Five principles.

We listen first.

Nothing generic.

Every touchpoint aligned.

Insider perspective.

Practical, not theoretical.